Their story
The Next GC 30
Ask a great general counsel who keeps their department running, and they answer without hesitating. It’s the Associate General Counsel who carried the IPO, the Deputy General Counsel who took the 2am breach call and walked into the boardroom with a plan by 9. We’ve heard that answer in more than 100 conversations now. The Next GC 30 is that answer, made public.
Each year we honor 30 of them, across every title that carries the same weight, on a published list and a billboard in Times Square, held to exactly the same standard as The GC 30.
The leaders we’ve featured head legal at










































Great lawyers rarely get the spotlight, so we built the brightest one there is: a billboard over Times Square.
Three editions already up on Times Square
The process
By invitation and nomination. No fees. No sponsorships. Ever.
You get here one of two ways. A peer puts your name forward, or we reach out. There is no fee, ever.
A one-hour podcast about your journey, your learnings, the challenges you faced, and what made you who you are, recorded for the lawyers coming up behind you.
A jury of retired General Counsels and Chief Legal Officers reviews every conversation before it runs. Peers decide who makes the list, never sponsors.
Nothing goes live until you approve it. Every word, every cut.
The Next GC 30
Your name joins the published Next GC 30 and your face goes up over Times Square, on the same billboard that carries The GC 30.
I’ve been on a bunch of podcasts and I think not everyone prepares and lays it out the way you have... I appreciate what you’re doing.
Who came before
The people who run legal for some of the most consequential companies in the world have already sat down for this conversation. The nominations for this list come from rooms like this one.
Airbnb
Chief Legal Officer
Former White House Chief of Staff
Sr Director, Cloud GTM Legal
Berkeley engineer turned Google lawyer
OpenAI
Legal Counsel
30+ years of Silicon Valley tech law
Turing
Chief Legal Officer
Led Google's litigation for 15+ years
Harness
General Counsel
Took Medallia public, then private
EFI
Chief Legal Officer
UCLA biologist turned Berkeley lawyer
NETGEAR
GC & CPO
Testified before Congress on Big Tech
SimpliSafe
Chief Legal Officer
Legal 500 GC Powerlist honoree
A really, really impressive group of people. I’m honored to be included among them.
Why this exists
The future leaders of the profession are doing career-defining work today. Now their stories stand in front of hundreds of thousands of young lawyers deciding who to become.
To the person who is next,
I have now recorded more than 100 conversations with legal leaders. At some point in almost every one, once the recorder has been going long enough that they forget it is there, the same thing happens. They stop talking about themselves and start talking about someone else.
There is always a deputy. Someone who ran the hardest matter of the year, who held the room during the acquisition, who the GC quietly says is better than they were at that stage. And when I ask whether that person has ever been recognized for any of it, the answer is almost always no.
That struck me as a strange way to run a profession. We wait until someone has the title before we say the thing that would have helped them get it.
Every leader I have interviewed says a version of the same thing: somebody once took a chance on me. This is what that looks like from the other side.
The conversation takes under an hour. What you say in it will outlast both of us.
Amit Koshal
Host, Photon Spotlight
The podcast... having somebody who has lived and breathed and knows what good general counsels do, asking me questions kind of forces the conversation. For that reason alone, I’m very interested in participating.
I think about my humble background and humble beginnings... it’s always inspiring to hear those. If I can inspire someone, I’m happy to share my side of it.
Questions
Deputy and associate general counsels, assistant GCs, VPs of Legal, Heads of IP, division and regional counsel, chiefs of staff to the GC, senior counsel running a function, and corporate secretaries. The title varies. The weight doesn’t. We screen on what you own, not what you’re called.
You get here one of two ways: a general counsel we’ve featured puts your name forward, or we reach out directly. A jury of retired General Counsels and Chief Legal Officers reviews every conversation, and peers decide who makes the list. Never sponsors.
First, a 15-minute call with Amit. Then under an hour on the record about the road so far. The jury reviews the conversation, you approve every word, and your name joins the list and goes up over Times Square.
Everything. You approve every word and every cut, and if your comms or legal team wants to review it first, that’s normal and we wait.
No fees. No sponsorships. Ever. A seat on this list can’t be bought, which is exactly what makes it worth having.
We ran the first edition about a year ago because we wanted to give back to the community we serve. The reception those general counsels got told us everything, and it became a tradition: every edition since has highlighted more of the people who inspire the hundreds of thousands of lawyers coming up behind them. This is edition 4, and the first with two lists.
Accept your nomination
Somewhere, a lawyer 3 years behind you is wondering whether they will ever figure it out. Show them what the next step actually looks like.
By invitation and nomination. No fees. No sponsorships. Ever.